Still here.

As founder and creative director of Sideshow Sign Co, Luke forged a new standard in the industry, combining brand design with customized fabrication under the one roof.  

Combining his experience as a fabricator with a degree in Graphic Design, Stockdale takes a materials-first approach to design, typography and space, a practice he refers to as ‘dimensional’ branding - the appreciation of brand elements as tangible, architecturally inspired objects.

A story-driven detail-oriented designer with larger-than-life ideas, Stockdale has a unique understanding of design process, from concept to completion.

Born and raised in Victoria, Australia. He currently lives with his partner and daughter in Nashville, TN, his home since 2009.

Design Services

Concept Development

Art Direction

Brand & Identity Design

Packaging & Collateral

Architectural Branding

Fabrication & Materials Consultation

Signage & Wayfinding

Environmental (spatial) Design