A personal approach to design that lifts branding off the page and on to the wall. Or floor. Or skyline.


As founder and creative director of Sideshow Sign Co, Luke Stockdale forged a new standard in the industry, integrating brand design with customized fabrication under one roof.  

A story-driven, detail-oriented designer with larger-than-life ideas, Stockdale offers a unique understanding of dimensional branding, from concept to completion.

Born and raised in Australia, Luke currently lives with his partner and their daughter in Nashville, TN, his home since 2009. He holds a degree in Graphic Design from Royal Melbourne Institute of Technology.


Design Services:

Creative Direction

Branding & Identity Design

Signage & Wayfinding

Packaging & Print

Architectural Exterior Design

Fabrication & Materials Consultation

Environmental Design

Schematic Drawings & Modelling